Results
Tangible Results That Significantly Impact and Maximize Return on Investment (ROI)…
Every E-site Marketing program, product and service is developed with an emphasis on delivering results and maximizing ROI. The planning cycles, strategies and tactics we devise and execute for each client are constantly monitored, measured and refined.
Our process utilizes proprietary and industry-leading reporting and tracking tools, as well as the expertise of dedicated account management and Internet marketing consultants to ensure client goals and expectations are exceeded.
Website Design & Development
Online RFPs increased 96% from 2005 to 2006 due to strategic push marketing..... more
Website Design & Development Case Study
Montage Resort & Spa, Laguna Beach
Montage Resort & Spa, which opened in February 2003, is a 262-room ultra-luxury resort located in Laguna Beach, California, serving both affluent leisure travelers and group business clientele. The property is the recipient of many prestigious awards including: Conde Nast Traveler's Annual Reader's Choice Awards – Ranked #2 U.S. Resort (November 2004) and Spa Montage - Five Stars from Mobil Travel Guide (April 2005), "100 Best Places to Stay" – Robb Report Luxury Resorts (2006), Voted One of "The World's Best Hotels" – Travel + Leisure Magazine (2006), and "Best of the Best" - Celebrated Living (2006).
The Challenge:
As the flagship property for a new luxury hotel brand, Montage Resort & Spa, Laguna Beach, initially approached E-site Marketing to design a Website and develop and implement a fully integrated, strategic online marketing program that would:
- Establish and promote brand awareness for a newly-formed, ultra-luxury hotel company/brand
- Position the flagship property online during critical stages of the resort's opening phase, as well as into the future
- Generate and increase qualified leads, conversion potential and significant revenue sources to meet ambitious online sales goals
The Solution:
E-site Marketing developed a comprehensive Internet marketing program to include a diverse range of online and e-commerce solutions that would initially establish the Montage brand online and evolve to maximize awareness and generate direct revenues.
- Design, development, launch and continual enhancements of an innovative Website that intimately reflects the branding, image and attributes of the exclusive property and translates the luxurious and elegant experience of visiting the property within the actual Website visit. Innovative features include:
- E-Commerce Functionality:
- E-commerce Store (www.montageshops.com)
- Online Catalogue
- Online Concierge
- Mini-Sites: Spa, Meetings, Weddings (which are independently marketed and optimized)
- Online RFP/Interactive Proposal Service (IPS) Integration
- Extensive CRM/PHP Data Collection
- E-Commerce Functionality:
- Integrated E-mail Marketing program and customized E-mail Campaigns: (including a flash-based, robust bi-yearly e-newsletter): www.montageimpressions.com)
- Customized Search Engine Optimization and Marketing Program
- Customized Interactive Media and Linkage Partnership Program
The Results:
- Direct revenue generated via the Website increased 35% from 2005 to 2006. 44% of this revenue was generated by Search Engine based visitors to the Website.
- Montage Shops (www.montageshops.com) revenue increased 17% from 2005 to 2006.
- Actual room nights generated via the online booking engine increased 61% from 2005 to 2006.
- Online Request for Proposals (RFPs) increased 96% from 2005 to 2006 due to strategic push marketing on Website.
- As a result of the Internet Marketing program implemented, search engine traffic increased over 100% in the 1st year of the program.
- The Website is the recipient of the prestigious HSMAI Golden Click Award and the Web Marketing Association's Standard of Excellence Award.
- The Montage Studio website is the recipient of the Web Marketing Association's Best Restaurant Website Award for 2006
E-mail Marketing
Over 450 consumed room nights generated from one campaign..... more
E-mail Marketing Case Study
Ojai Valley Inn and Spa
Rated in the top 25 of all U.S. resorts by Conde Nast Traveler's magazine, the Five Diamond Ojai Valley Inn and Spa is located just 35 miles south of Santa Barbara on the Gold Coast. A historic retreat of casual elegance, the Inn offers 220 luxury accommodations, Spa Ojai, and a championship golf course.
The Challenge:
Ojai Valley Inn and Spa was closed for three years to extensively renovate the resort on all fronts. Since reopening, they have worked hard to reconnect with past guests to invite them to return and recreate and build the relationship. Ojai Valley Inn and Spa sought to fill rooms and upsell guests on other resort offerings to promote a balanced revenue stream.
The Solution:
E-site Marketing designed, developed and executed an attractive and elegant custom e-mail campaign targeting 10,022 past guests featuring three exclusive offers to tempt diverse tastes. These offers included:
- Stay Two Nights and Get the Third Night Free or Stay Three Nights Get the Fourth and Fifth Nights Free
- Unlimited golf with stay with a minimum stay required
- Daily spa treatment with stay with a minimum stay required
The campaign was released in late July and the special offers were good for bookings through August 31st, 2006.
The Results: (as of mid-September 2006/total mailing records – 10,022)
- Generated 76 future reservations
- Consumed 118 reservations
- Total (future and consumed) reservations = 194 (2% conversion)
- Consumed room nights totaled 466
Pay Per Click Advertising
A return on investment of over 2,000% and more than 900 room nights booked..... more
Pay Per Click Advertising Case Study
Resort at Squaw Creek
Nestled at the base of Squaw Valley USA, site of the 1960 winter Olympics and minutes from world renowned Lake Tahoe, the Resort at Squaw Creek is the premier all season mountain resort in California. Its 405 resort rooms, and suites complete with residential style kitchens, fireplaces and LCD flat screen TVs, offer guests a mountain home experience with four diamond luxury and full service amenities.
The Challenge:
The Resort at Squaw Creek approached E-site Marketing to assist in their online advertising efforts to increase awareness and generate revenue during summer months of 2006.
The Solution:
In collaboration with the client, E-site Marketing developed, executed and managed an aggressive pay per click advertising campaign in Google Adwords, Microsoft adCenter and Yahoo! Search Marketing. Campaign strategy and features included the following:
- An enticing offer – 25% off
- Exclusive rate with unique promotion code to allow for tracking of users who return to book at a later date and tracking of offline conversions.
- Simple promotion code (short and easy to remember) which makes the booking process easier for users who return to book at a later date.
- Customized landing page with major focus on the special offer and structured to more efficiently and quickly facilitate booking process for users.
The Results:
- Return on Investment (ROI) = 2,129%
- Total Room Nights Booked: 935
- Click-Through Rate: 9.29% (average click-through rates are 2% - 5%)
- Look to Book Ratio: 4.71%
E-commerce Solution
Online store revenue doubled within the first two months following launch..... more
E-commerce Solution Case Study
Lake Austin Spa Resort
Lake Austin Spa Resort, located outside of Austin Texas, offers world-class spa services and has been honored by the Zagat Survey as the Number Five Spa in the U.S. and by Condé Nast Traveler, Travel + Leisure and Luxury Spafinder magazines as a Top U.S. Spa.
The Challenge:
Although the Lake Austin Spa Resort determined they had built a solid base of local business and developed a loyal following of destination spa visitors, they felt they were not reaching the growing audience of potential spa guests conducting research online. E-site Marketing was retained to develop and implement strategies that would:
- Improve and enhance Lake Austin Spa Resort's online exposure
- Increase incremental revenues generated via the Website's online store
The Solution:
The initial scope of work required an extensive Website redesign engagement including development of a full e-commerce boutique. In addition, E-site Marketing conducted a comprehensive evaluation of Lake Austin's current online presence, not only with the various search engines, but also with specialized spa Websites. Based on findings, the following initiatives were executed:
- Website Redesign: Included the integration of a series of interactive functionality to engage users and flash technology to maximize the resort's high impact photography. Additional features:
- Push marketing elements integrated within the design to promote data collection, events and specials to consumers
- Interactive calendar of events
- Content management system to provide Lake Austin with easy and cost efficient text and image editing
- Mini Website for Lake Austin Spa Monarch Club members which provides personalized password protected content, events and specials.
- E-Commerce Store/Boutique
- RSS Technology
- Customized Search Engine Optimization and Marketing Program
- Customized Interactive Media program (leveraging E-site Marketing's extensive network of spa related linkage partners.)
The Results:
- Due to implementation of the RSS technology on the online store, after only 1 week the store was ranking number one out of 256,000 results for a spa related keyword search.
- The online store itself was subscribed to by over 1,000 Website visitors in the first 60 days.
- The online store's revenue doubled within the first two months after launch, achieving a 100% increase month over month.
- After 3 months, the Website was ranking number one for the highly competitive keyword "spa resorts" out of 11,000,000.
- Revenue generated by the Lake Austin Spa online store in 2006 increased 18% compared to 2005.
- Search Engine traffic continued to generate a significant increase in visitors to the Website in 2006. Search Engine traffic increased 52% compared to 2005
